Privacy Policy

At KOVA we value you, and we strive for transparency in our interactions with you. We seek to make your online experiences with us fun, efficient and as personalized as you would like. You should be able to find the fashion looks yo desire as quickly as possible. The information that we obtain from or about you helps us understand you better and improve your shopping and other experiences with us.

PRIVACY CHOICES AND RIGHTS

This Privacy Policy (“Privacy Policy”) describes how KOVA (“KOVA,” “we,” “us”, “our”) collects, uses, discloses or otherwise processes your personal information (sometimes referred to as “PI” in connection with our services, including when you visit our website https://www.kova-fashion.com/ (the “website”), mobile app (the “App”) (the Site and the App collectively, the “website”), visit or make a purchase in our online-based store (the “Store”), visit or talk to us on our targeted social media pages (“Social Media”), participate in a sweepstakes or contest (“Prize Promotions”), contact our customer service agents (“Customer Service”), open our ads, receive or open our e-mails or text messages, or otherwise interact or communicate with us related to any of these services, or when you interact or use one of our products or services that link to this Privacy Policy (all collectively referred to as the “Services”).

Throughout this Privacy Policy, we refer to the Personal information we collect from you, about you, or which may be associated with you, interchangeably without any geographic or legal distinctions.

PERSONAL INFORMATION WE COLLECT

From the first moment you interact with us, we collect personal information about you. Sometimes we collect personal information automatically when you interact with our Services and sometimes we collect the personal information directly
from you.

Information Collected Directly from You.

The information collected directly from you depends upon how you use the Services. For example:

o Account Creation. When you create an account, we may collect your e-mail address, username and password. If you provide it to us, we may also collect additional information from you, including your name, birthday (day and month), physical address, zip code/post code, phone number (home or mobile), gender and/or user image.

o Purchases. If you make a purchase on our website and your shipping address is in Egypt, we will collect your order-related information, including your billing and shipping address (“Transaction Info”). We will also ask that you provide
your payment information (credit card, debit card, or other payment method) at the point of purchase, but KOVA does not itself collect that information. Instead, that information is passed on to our payment processors, or if you use any third party payment services, directly to them.

o Returns and Exchanges. When you return or exchange products, we may also collect Transaction Info.

o Store. When you visit or make a purchase in our Store, we may collect your e-mail address or phone number so that we can send you promotional offers, fashion news or other marketing materials. After you make a purchase in our Store, we may also give you the opportunity to answer a few survey questions about your experience (sometimes in exchange for a discount coupon).

o Marketing Communications. Our Services provide you an opportunity to sign up for our marketing emails by providing your email address. We use your email address to communicate with you about our Services and exciting news, events, or promotional offers.

o SMS Text Messaging Program. If you are a resident in Egypt and join our promotional text messaging program, we will collect your mobile phone number. Only residents of Egypt are eligible to participate in promotional text messaging programs.

o Customer Service, Inquiries, and Feedback. When you contact our Customer Service agents by e-mail, Social Media or via contact forms we provide for that purpose, we may collect any personal information and other content that you
provide to us, which may include, your name, e-mail address, postal address, IP address, geolocation data, and if you contact us via Social Media, your social media handle, your profile photo and any other publicly available information.

o Prize Promotions. If you participate in a Prize Promotion, we may collect and process your name, social media handle, address, e-mail address, phone number, image, photograph, voice, statements, and/or other information included as part of the Prize Promotion.

Although we often collect the personal information described above directly from you, we may also collect this information through service providers and other third parties that collect it on our behalf, as noted below. We also link the
personal information we collect in connection with the Services with other personal information that we collect about you.

We may combine information we receive from other sources with information we have collected from you.

Information Automatically Collected when You Use our Services.

As is true of most website, we collect certain personal information automatically when you use our Services, including:

· Log File Data, including your internet protocol (IP) address, operating system, device type, browser type, browser id, date/time of visit, and pages visited.

· Analytics Data, including the electronic path you take to our services, through our services and when exiting our services, as well as your usage and activity on our services, such as the links and object you view, click or otherwise interact with, the length of time you spend on the Services, (also known as “Clickstream Data”).

· Location Data, including your general geographic location based on your IP address or more precise location when accessing our online services through a
mobile device.

Please note that our systems may also automatically record personal information that you type into our website even if you do not choose to submit it.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We may collect and use personal information for the following purposes:

o To provide Services to you (including to fulfill your orders).

o To communicate with you through e-mail, text messaging, push notifications, cloud-enabled voice services or other means and devices regarding your account, your purchases (including, without limitation, order confirmation and providing receipts, delivery or shipping-related information), your returns, or your other uses of our Services, including, for example, to send you product updates and availability of previously out-of-stock items.

o To respond to your inquiries, resolve your problems and concerns, and for other Customer Service purposes, including, without limitation, for business purposes such as record keeping, quality assurance, training purposes and to improve our Customer Service operations.

o To distinguish you from other users of our website.

o To measure traffic and the effectiveness/success of our ad campaigns and other Services (including those offered through third parties, including our online targeted advertising and offline promotional campaigns).

o To offer you personalized search capability, recommendations, instructions, or help on our website and on third party website.

o To assist us in advertising our Services on third party websites, mobile apps, and other online services, and provide you with a better, more personalized experience when you visit our website or when we sending you marketing communications, or when we otherwise display our content to you on our website or on third party website, or when you otherwise interact with any of our Services.

o To customize your experience when you engage with us and to tailor ads and other content to you while you use our Services or when you navigate across the Internet or interact with us across devices.

o To better understand how you and others access and use our Services, both on an aggregated and individualized basis, and to conduct further analysis such as identify usage trends and identify target groups, with the goal of continuously improving our Services and enhancing your experience when engaging with us across our Services.

o If you have asked us to send you marketing e-mails (or, if you are an Egypt resident, marketing text messages) about our current or upcoming promotional offers or new products or other information we think may be of interest to you, to send you such marketing communications.

o To send you promotional mailers by regular (post) mail.

o For research, product development, Services enhancement, and analytics purposes.

o To build (and/or have others build on our behalf) custom audiences or look-alike audiences that will help us better tailor our ad campaigns and other outreach communications to you, subject to territorial, platform and other limitations where applicable.

o To administer and promote our customer loyalty programs, referral programs, and Prize Promotions.

o To manage Cookies and allow you to manage your Cookie preferences.

o To administer surveys and questionnaires for market research or member satisfaction purposes.

o To comply with legal obligations, as part of our general business operations, and for other business administration purposes.

o To manage the security of the data in our possession and where we believe necessary, to investigate, prevent or take action regarding illegal activities, suspected fraud, cyber security threats, situations involving potential threats to your safety or the safety of any other person or violations of our Terms of Use or this Privacy Policy, or to bring or defend legal claims.

o To debug or repair errors in our systems.

o To facilitate arrangements we have with business partners.

DISCLOSURE OF YOUR INFORMATION

We may share your personal information in the instances described below.

o Affiliates. We may share personal information with other companies and brands owned or controlled by KOVA, and other companies owned by or under common ownership as KOVA, particularly when we collaborate in providing the Services.

o Service Providers. We may share your personal information with third-party vendors that perform services on our behalf, as needed to carry out their work for us, which may include delivering your orders, providing Customer Service, providing marketing and advertising services to us, conducting security audits, providing accounting or legal services, administering our Prize Promotions, providing web hosting, payment processing services or fraud prevention services, assessing or measuring the performance and functioning of our website, providing analytics or providing any other services that we need to operate our business.

o International Orders Service Providers. If you make a purchase on the website and your shipping address is outside Egypt, your order will be fulfilled by third party vendor , which will collect your information at the checkout page and will fulfil your order on our behalf.

o Third Party Ad Networks. We may also share personal information with advertising networks or permit these partners to collect information from you directly on our websites to facilitate online advertising, such as search engines and social network advertising providers to serve targeted ads to you or to groups of other users who share similar traits, such as likely commercial interests and demographics, on third-party platforms.

o Other Users of the Website. Your username and any information provide or that would link to public-facing pages of our website, including, but not limited to, reviews, comments, and text will be available to, and searchable by, all users of our website.

o Payment Processors. We may use third-party payment processors to process payments made through the Services. Because we use a third-party payment processors, we do not retain any personally identifiable financial information such as credit card numbers. Rather, all such information is provided directly to the payment processor. The payment processor’s use of your personal information is governed by their privacy notice. Please review each processor’s privacy notice to understand how they will manage or otherwise process your personal information, including your financial data.

o Corporate Transactions. We may transfer any information we collect in the event we sell or transfer all or a portion of our business or assets (including any shares in the company) or any portion or combination of our products, services, businesses and/or assets. Should such a transaction occur (whether a divestiture, merger, acquisition, bankruptcy, dissolution, reorganization, liquidation, or similar transaction or proceeding), we will use reasonable efforts to ensure that any transferred information is treated in a manner consistent with this Privacy Policy.

o Legal Requirements. We may disclose your personal information to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena or if we reasonably believe that such action is necessary to comply with the law and the reasonable requests of law enforcement. We may also disclose your personal information when we believe it is appropriate to do so to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the rights, property or personal safety of any person, violations of our Terms of Use or this Privacy Policy, or as evidence in litigation, arbitration or government agency investigation in which we are involved.

o With Your Consent. We may disclose your information publicly or with another third party with your prior authorization.

o Aggregated or Anonymized Format. We may also share your information with others in an aggregated or otherwise anonymized form that does not reasonably identify you directly as an individual.

COOKIES AND OTHER TRACKING TECHNOLOGIES

We, and our third-party partners and service providers, automatically collect
certain types of usage information when you use our Services or otherwise engage with us. We typically collect this information through a variety of tracking technologies, including cookies, web beacons, embedded scripts, location-identifying technologies, file information, and similar technology (collectively, “tracking technologies”). To the extent required by applicable law, we ask you to provide your consent to the use of these tracking technologies.

We, and our third-party partners and service providers, use tracking technologies to automatically collect usage and device information, such as:

· Information about your device and its software, such as your IP address, browser type, Internet service provider, device type/model/manufacturer, operating system, date and time stamp, and a unique ID that allows us to uniquely identify your browser or your account (including, for example, a persistent device identifier or an Ad ID), and other such information. We may also work with third-party partners to employ technologies, including the application of statistical modeling tools, which permit us to recognize and contact you across multiple devices.

· When you access our website from a mobile device, we may collect unique identification numbers associated with your device or our mobile application (including, for example, a UDID, Unique ID for Advertisers (“IDFA”), Google AdID, or Windows Advertising ID), mobile carrier, device type, model and manufacturer, mobile device operating system brand and model, phone number, and depending on your mobile device settings, your geographical location data, including GPS coordinates (e.g., latitude and/or longitude) or similar information regarding the location of your mobile device, or we may be able to approximate a device’s location by analyzing other information, like an IP address.

· Information about the way you access and use our services, for example, the site from which you came and the site to which you are going when you leave our services, the pages you visit, the links you click, whether you open emails or click the links contained in emails, whether you access the services from multiple devices, and other actions you take on the website.

· We may collect analytics data or use third-party analytics tools such as Google Analytics to help us measure traffic and usage trends for the services and to understand more about the demographics of our users. You can learn more about Google’s practices at https://policies.google.com/technologies/partner-sites and view its opt-out options at https://tools.google.com/dlpage/gaoptout.

· We may use the data collected through tracking technologies to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) provide custom, personalized content and information, including targeted content and advertising; (c) identify you across multiple devices; (d) provide and monitor the effectivenes of our services; (e) monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our Site; (f) diagnose or fix technology problems; and (g) otherwise to plan for and enhance our Services.

Third-Party Tracking and Online Advertising. We may share, or we may permit third-party online advertising networks, social media companies, and other third-party services, to collect information about your use of our website over time so that they may play or display ads that may be relevant to your interests on other websites or apps, or on other devices you may use. Typically, though not always, the information we share is provided through cookies or similar tracking technologies, which recognize the device you are using and collect information, including hashed data, click stream information, browser type, time and date you visited the Site, and other information. This information is used to display targeted ads on or through our Services or on other websites, apps, or services. We or the online advertising networks use this information to make the advertisements you see online more relevant to your interests. We may also display targeted advertising to you through social media platforms, such as Facebook, Twitter, Google and others. These companies have interest-based advertising programs that allow us to direct advertisements to users who have shown interest in our services or our clients’ services while those users are on the social media platform, or to groups of other users who share similar traits, such as likely commercial interests and demographics. These advertisements are governed by the privacy policies of those social media companies that provide them.

Google Analytics and Advertising. We may also utilize certain forms of display advertising and other advanced features through Google Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to our services. You may control your advertising preferences or opt-out of
certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences, or by vising NAI’s online resources at http://www.networkadvertising.org/choices.

Cookies and Other Tracking Technologies Opt-Out. Depending on your browser or mobile device, you may be able to set your browser to delete or notify you of cookies and other tracking technology by actively managing the settings on your browser or mobile device.

If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject cookies. Please note that doing so may negatively impact your experience using the website, as some features and services on our website may not work properly. Depending on your mobile device and operating system, you may not be able to delete or block all cookies. You may also set your e-mail options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have accessed our e-mail and performed certain functions with it. You may also be able to limit interest-based advertising through the settings on your mobile device by selecting “limit ad tracking” (iOS) or “opt-out of interest-based ads” (Android).

To learn more about interest-based advertising and how you may be able to opt-out of some of this advertising, you may wish to visit the Digital Advertising
Alliance’s (DAA) resources and/or the Network Advertising Initiative’s (NAI) online resources, at www.aboutads.info/choices or http://www.networkadvertising.org/choices/ and you can opt-out of receiving some interest-based advertisements on mobile apps by visiting http://www.aboutads.info/appchoices. You may also be able to limit interest-based advertising through the settings menu on your mobile device by selecting “limit ad tracking” (iOS) or “opt-out of interest-based ads” (Android). You may also be able to opt-out of some — but not all — interest-based advertising served by mobile ad networks by visiting http://youradchoices.com/appchoices and
downloading the mobile AppChoices app.

Please note that when you opt out of receiving interest-based advertisements through this mechanism, this does not mean you will no longer see advertisements from us or on our online services. It means that the online ads that you do see from DAA program participants should not be based on your interests. We are not responsible for the effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs. In addition, third parties may still use cookies to collect
information about your use of our online services, including for analytics and
fraud prevention as well as any other purpose permitted under the DAA’s Principles. For more information on the cookies we use, and your choices regarding cookies, please visit the KOVA Cookies Preference Center.

control over your information

· Modifying or Deleting Your Account Information. You can review, modify, or
delete your account or profile information. For instance, you may modify your
account information from within the settings menu of your KOVA account profile.
Not all personal information is maintained in a format that you can access or
change.

· Access to Your Device Information. You may control KOVA’s access to your device through your “Settings” app on your device. For instance, you can withdraw permission for KOVA to access your contacts, camera, microphone, or its integration with other permitted applications.

· Marketing Communications Preferences. You can stop receiving promotional text message alerts from us by following the “unsubscribe” instructions provided in such communications or by changing your preferences within your KOVA account profile. You may not opt-out of service-related communications (e.g.,
account verification, transactional communications, changes/updates to features of KOVA Services, technical and security notices).

· SMS Text Messages Preferences. If you opted-in to our SMS text messaging program, you may opt-out of receiving promotional text messages a any time. To unsubscribe from promotional SMS texts, please reply “STOP” to one of our marketing SMS texts. You may also be able to change your SMS text preferences within your KOVA account profile. Note that if you unsubscribe from receiving promotional text messages, we may still send you transactional text messages about your account or any services you have requested or receive from us (e.g., account verification, technical and security notices, responses to your communications, purchase-related communications).

· Push Notifications Preferences. You can stop receiving push notifications from us by changing your preferences in the iOS or Android notifications settings menu.

DATA RETENTION AND SECURITY OF YOUR INFORMATION

Data Retention. We will retain your personal information only for as long as necessary for the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. We store data on servers in Egypt or any other country in which KOVA or its affiliates, subsidiaries, agents or contractors maintain facilities.

Data Security. We about the security of your personal information and employ commercially reasonable physical, administrative, and technological safeguards designed to preserve the integrity and security of all information collected through our Services. However, no security system is impenetrable, and we cannot guarantee the 100% security of our systems. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and, where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with applicable law and regulations.

LINKS TO OTHER WEBSITES AND APPS

For your convenience, our Services may provide links to third-party websites or services that we do not own or operate. We are not responsible for the practices employed by any websites or services linked to or from the services, including the information or content contained within them. Your browsing and interaction on any other website or service are subject to the applicable third party’s rules and policies, not ours. If you are using a third-party website or service, you do so at your own risk.

CHANGES TO PRIVACY POLICY

We may change or update this Privacy Policy from time to time to reflect new practices, better inform you, or to comply with changes in applicable laws. Please check back periodically to ensure you are familiar with all of our current practices. All changes shall be effective from the date of publication unless otherwise provided.

CONTACT US

If you have any questions about this Privacy Policy or the way we process your personal information or if you want to make a complaint or exercise your rights, please contact us at:

admin@kova-fashion.com